PACKAGING AND INSERTS

OVERVIEW:

Design packaging that that delights customers and fans, promotes brand loyalty, and increase merchandise sales.

DESIGN CHALLENGES:

  • Vendor selection and qualification (request samples and assess quality).
  • Determine minimal pricing and minimal purchase quantities.
  • Design prototypes for evaluation testing of product fit.
  • Paper selection: Fonts, colors, box sizes, paper weight, paper finish, shape, etc.
  • Review ‘first-piece’ samples for final confirmation before placing large order.