FTC Compliance for Influencers
As we enter the next phase of influencer marketing, maintaining credibility and trustworthiness has become critical. Therefore, it has become even even more important to make sure you stay in compliance with the Federal Trade Commissions (FTC) Guidelines governing the communication of influencers on social media.
In this post you will find a short guide to help you stay in compliance with FTC regulations regarding transparency.
Why FTC Compliance Matters
The FTC’s guidelines are designed to protect consumers from deceptive advertising. As an influencer, you have a responsibility to disclose any material connections with brands you promote. This ensures that your audience can make informed decisions based on honest and transparent endorsements.
5 Key FTC Guidelines for Influencers
1. Disclose Material Connections
If you have a financial, employment, or personal relationship with a brand, you must disclose it. This includes receiving free products, discounts, or payment for endorsements.
2. Be Clear and Conspicuous
Your disclosures should be easy to notice and understand. Avoid burying them in hashtags or fine print. Place them where your audience is most likely to see them, such as within the content itself.
3. Use Simple Language
Phrases like “Sponsored by [Brand]” or “Ad” are clear and effective. Avoid ambiguous terms that might confuse your audience.
4. Disclose Across All Platforms
Whether you’re posting on Instagram, TikTok, YouTube, or any other platform, ensure your disclosures are consistent and visible.
5. Adapt to New Formats
With the rise of short-form videos and livestreaming, make sure your disclosures are integrated into these formats. For example, superimpose text over videos or mention the sponsorship verbally.