NEW BUSINESS DEVELOPMENT

OVERVIEW:

Create and implement strategies that shift brands to higher net worth clientele and provide opportunities to increase revenue.

DESIGN CHALLENGES:

  • Benchmark brands’ current position in the marketplace position and understand the core values of the target audience avatars.
  • Define new brand position goals, budgets, and project timelines.
  • Build project management schedules with deadlines and meeting checkpoints.
  • Locate product vendors, request samples and minimum order quantities.
  • Create new brand upgrade designs for:
    • Apparel: use & care labels, size labels, store hang-tags, etc.
    • Packaging: boxes, shipping labels, decals, gift cards, promo inserts, etc.
    • Sales: Shopify catalog, page headers, web banners, checkout page, etc.
    • Marketing: banners, gift bags, thank-you cards, social promo, email, etc.